In a move that could change everything in the auto industry, Ford decided to offer its Lincoln MKZ hybrid for the same price it offers the standard version of the car.
Why is this a big deal?
Traditionally, hybrid vehicles have cost anywhere from $5,000 to $10,000+ more than their standard gasoline only versions. While some say that Ford’s move may simply be a way to spark interest in the Lincoln brand, specifically the MKZ, I say it may be an opportunity to lure other car companies into bringing the price of hybrid vehicles closer to the price of their gasoline only counterparts.
A big hurdle that consumers have to jump when deciding to go with a hybrid is the huge price increase. For many, it’s hard to justify the added cost, and it’s hard to see the long-term fuel savings. It’s just not worth it in some people’s minds.
Ford has clearly changed that. If you’re in the market for a Lincoln of a similar style car, it’s almost impossible to justify not buying the hybrid MKZ, and consumers can clearly see that.
Will other manufacturers follow Ford’s lead and start pricing their hybrid models closer to their gasoline only counterparts? We can only hope that the gap continues to close allowing more people into the hybrid market, saving us fuel, money, and saving out planet.