In a move that could change everything in the auto industry, Ford decided to offer its Lincoln MKZ hybrid for the same price it offers the standard version of the car.
Why is this a big deal?
Traditionally, hybrid vehicles have cost anywhere from $5,000 to $10,000+ more than their standard gasoline only versions. While some say that Ford’s move may simply be a way to spark interest in the Lincoln brand, specifically the MKZ, I say it may be an opportunity to lure other car companies into bringing the price of hybrid vehicles closer to the price of their gasoline only counterparts.
A big hurdle that consumers have to jump when deciding to go with a hybrid is the huge price increase. For many, it’s hard to justify the added cost, and it’s hard to see the long-term fuel savings. It’s just not worth it in some people’s minds.
Ford has clearly changed that. If you’re in the market for a Lincoln of a similar style car, it’s almost impossible to justify not buying the hybrid MKZ, and consumers can clearly see that.
Will other manufacturers follow Ford’s lead and start pricing their hybrid models closer to their gasoline only counterparts? We can only hope that the gap continues to close allowing more people into the hybrid market, saving us fuel, money, and saving out planet.
[...] This post was mentioned on Twitter by Ford Motor Company and CmanMustang, Joey. Joey said: Ford impresses again. This time with hybrid pricing! Keep up the great work @Ford! http://ow.ly/2g8IW [...]
It’s about time someone makes the price of the hybrid the same as a regular gas engine. This works for Ford on several levels. First, it is a good publicity and Lincoln can certainly use it. Second, it shows they are not gauging their consumers but ofering value. Thirdly, it shows Ford Motor Company’s commitment to the environment. Lastly, this move forces other auto makers to do the same and many of them are not in a position to do it without it hurting. In sum, it’s a win-win-win-WIN situation for Ford. Kudos to them!
And the fact Ford made thiss move means Lincoln will not only get greener with the hybrid but, greener with ca$h
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Let’s not forget their 5-star safety rating from the NIHS